Disney+ to launch in India on March 29, to Rebrand Hotstar as ‘Disney+ Hotstar'

Disney+ to launch in India on March 29, to Rebrand Hotstar as 'Disney+ Hotstar' on the same day as the start of the 2020 IPL season.

Disney+ to launch in India on March 29, to Rebrand Hotstar as 'Disney+ Hotstar': Disney+ now has set a launch date in India: March 29. and it will be made available through "Hotstar".

Disney+ to Rebrand Hotstar as 'Disney+ Hotstar'

As Disney+ was all set to release in India on March 29, in which Disney owns through its takeover of Fox Movies with both the Hotstar VIP and Hotstar Premium being rebranded to ‘Disney+ Hotstar'. 

As Disney CEO Bob Iger made an announcement on its quarterly earnings call on Tuesday;

The new Hotstar Premium will include Disney's back catalog and Disney+ originals, while the new Hotstar VIP won't have access to Disney+ originals.

Moreover, Iger refused to share specifics about how much the company would charge for Disney+ featuring Hotstar but said it will bring “two primary products” into India.

Also, he said in an announcement that;

“One will be more premium in nature that will include the entire library of original programming and the other one will be more basic that will have the library and not the original programming priced for the market and launched at a very peak period of time for the IPL, the Cricket League,” he said.

“Priced for the market and launched at a very peak period of time for the IPL, the cricket league. And so, we think it's an opportune moment, we take advantage of the presence of Star in the market and the millions of subscribers that they also have, we take advantage of the sports tie-in, and we use the interface and the technology that includes the billing that already exists to launch a service, we believe, under very, very optimal circumstances,” he added.

Disney+ launch on March 29 in India as ‘Disney+ Hotstar'. 

It's already out on March 24 in the UK, Ireland, France, Germany, Spain, Italy, Switzerland, and Austria regions.

It was also originally launched last November in the US, Canada, Netherlands, Australia, and New Zealand.