YouTube reportedly working on TikTok competitor called "Shorts". YouTube Shorts-Tech Giant, YouTube reportedly starts working on a new feature called "Shorts" that will enable users to make (TikTok-like short videos) user-generated content app. This feature (Shorts) is currently a work in progress and is expected to launch by the end of 2020.
YouTube Shorts
Tech Giant, YouTube reportedly starts working on a new feature called "Shorts" that will enable users to make (TikTok-like short videos) user-generated content app. This feature (Shorts) is currently a work in progress and is expected to launch by the end of 2020.As reported by the "Information";
YouTube is working on the ‘Shorts' Feature, and it looks to release it as a part of the mobile app. This will reportedly be in the form of a special feed that will include a list of short video clips made by users.Google also has the advantage of a large catalog of licensed music and songs that can be used by creators to make content. Those songs can be used within the videos. TikTok operates by letting people choose from a selection of audio, music and otherwise, and create videos using those sounds.
MSNBC’s Dylan Byers added additional confirmation on Twitter shortly after The Information’s report went live.
TikTok has gathered a huge following since inception a few years ago given its short video format. To recall, a variant of TikTok was first launched in China in 2016 by ByteDance as A.me (later rebranded to Douyin) and it allows users to make short looping videos of three to 60 seconds in length. The app was made available worldwide in 2018 as TikTok after ByteDance purchased musical.ly and merged it with TikTok, and it has since become one of the most popular apps among teens.
Moreover, YouTube is looking to offer something similar for creators to dabble in, This isn't the first the Google-owned app has aped features from rivals. YouTube also introduced Instagram-like Stories feed on YouTube, for creators to post photos and content in a systematic feed.
YouTube also brought over its version of Instagram Stories to the site. Considering its massive user base of more than 2 billion monthly active users and its deep music licensing agreements, building a version of TikTok isn’t surprising.
Facebook has also developed its own version of TikTok with Lasso which they’ve been quietly testing in markets like Brazil, according to The Information.
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