Tech Giant, Microsoft announces that it's shutting down its Ad Monetization platform on June 1.all the ad revenue data would still be available. The data would be made available to download until the 8th of June.
Tech Giant, Microsoft announces that it's shutting down its Ad Monetization platform on June 1, so free apps that rely on ads will have to find a new ad network. All earnings between now and May 31 will be paid out as they normally would.
According to the statement released from Microsoft,
- The Ad monetization service will continue to run through the shutdown date of June 1, 2020. Certain underperforming Ad networks will be shut down between now and June 1, 2020.
- Developer earnings through the platform prior to the shutdown date (i.e. May 31, 2020) will be paid out per the regular payout schedule.
- Historical data including Ad performance data will be made available for download until June 8. All Ad Monetization web pages such as the ad unit configuration, analytics pages will be taken down post this date.
Moreover, The company claims that it not happy with the decision but this should allow certain developers to find other platforms to resort to now that this would not be a viable solution soon.
Obviously, most of the apps that you use will continue to function as they always have.
Major apps like Netflix, Hulu, Spotify, iTunes, Slack, and so on don't rely on ads to stay afloat. Many apps have a subscription offering or in-app purchases for a freemium model.
Additionally, all the ad revenue data would still be available. The data would be made available to download until the 8th of June. Though, the ad revenue pages would be taken down by the 1st.
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